SEO and SEM both are different as Search Engine Optimization (SEO) is a part of Search engine marketing or Search marketing as it is widely known. Both processes aim for increasing the visibility in search engines. SEO generally focuses on organic search results in getting at the top of the list when a user searches for keywords related to your business, while SEM goes beyond SEO as it involves the methods which can get you more search engine visitors like PPC advertising. SEM also includes choosing the right keywords to invest in advertising when you want to appear in the paid search results on the major search engines. Combining both of them into a strategy could be very beneficial for your business.
SEO mainly comprises of two different activities:
The main difference between SEO and SEM is that search engine optimization is simply a component of search engine marketing and SEM includes components of paid search, such as PPC and SMM (social media marketing). It is also essential to note that you should never use both terms SEO and SEM interchangeably, although they work similarly and dependently, but they are not the same term. iMediaDesigns is a Toronto based SEO Company which is an IT consulting firm offering strategy and app development services to support ecommerce infrastructure.
2 Comments
12/9/2016 12:05:30 pm
SEO is the practice of tailoring a website so that it ranks well on search engines. There is no "one size fits all" solution when it comes to search engine optimization.
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1/18/2018 03:32:20 am
SEO generally focuses on organic search results in getting at the top of the list when a user searches for keywords related to your business, while SEM goes beyond SEO as it involves the methods which can get you more search engine visitors like PPC advertising.
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