Social media is taking both inbound and outbound marketing by storm. It didn’t take very long for businesses to realize how powerful social media is in gaining brand awareness, building up subscribers and moving people through the sales funnel.
While social media is being actively used by businesses and marketers, one challenge facing everyone in the playground is that not everyone is yielding the same results. To hack a path through the clutter, you need to come up with a solid social media strategy, and one aspect you need to take seriously is the web design. Thus, in this article, we will take a look at some easy-to-implement ways to integrate social media into your web design.
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Even though it is your products that mainly deliver the value you offer, they play a relatively minor role in e-commerce content marketing. Your audience decides how it wants to perceive your content and what it wants to be presented about. This is the heart of any e-commerce content marketing strategy.
Therefore, you should create content that your audience would want to read and share. Shareable content not only helps spread your brand name around and increase brand awareness, but also assist your website search rankings as it attracts off-site links. So, without further ado, let’s take a look at some techniques and tricks about how to create content that encourages shares and links. 1. Your competitors are also striving to create more shareable content. Therefore, you can make a list of topics that the majority of your competitors are running after for and find out the content pieces that get a significant amount of engagement. There are many ways to “steal” the ideas/topics, scroll through your major competitors’ Twitter pages, for instance, and note down the tweets that garnered the most tweets and comments. Find out what those popular tweets have in common,–it can be the topic, the hash tags, the wording and even posting time. Next, steal that idea, rewrite it with your own perspective and make it more detailed, valuable, and actionable. 2. People share content that would be “attractive” to their recipients. The format matters because no one wants to share a chunky block of text that will give people a headache before even before they start digging in. Break your paragraph body into short pieces that are more scanable. Insert enticing images wherever you think the attention level would possibly drop. At the end of the blog post, present the info-graphic version of the content. Compared with plain text, visual content drives more traffic and engagement. 3. Different customers will be at the different buying stage. Therefore, it’s important to create content that target each step of the buyer journey so that all of your audience will find a valuable piece that is worth sharing. Just like how you create various Google ad in order to cover as many audiences as you can. You should also research for the most popular keywords using tools such as Google Keywords Planner. After all, you won’t get audience to share content if you aren’t creating content your audience is searching for in the first place. 4. This is a no-brainer–when you want to drive more engagement, you have to embed images and videos into your content. Bring your text to life by translating it into videos. In this way, you will illustrate the information you’re trying to communicate and make it simpler for users to resonate and interact with your content. Try to tell a story in your videos since stories are more memorable which means that they relevant for longer and prompt more sharing. One reason that makes a landing page critical to your organic and paid campaign’s success is that it contains conversion targeted metrics that you can measure. Certainly, a homepage offers a lot of metrics to measure, but it also has so many links and distractions which add many layers that cover what really works and what really needs to be improved.
Without further ado, here are the most important conversion-centered metrics that you can closely measure in order to evaluate the effectiveness of your landing pages. 1. Bounce rate Filter the bounce rate by campaign or source. You may see ads that drive a load of traffic but with high bounce rate. If the bounce rate is high, it usually means visitors can’t find what they expected, the content isn’t compelling or there isn’t a strong call to action to lead them further down to another page. 2. Conversion Rate This is the rate of unique visits/conversions. Remember that a completed conversion isn’t necessarily the hit of a purchase. You need to decide what the goal of the landing page is and use that as the benchmark to measure the conversion rate. 3. Unique Visitors Unique visitors indicates how effective the campaign is at driving traffic. It doesn’t tell you how effective your landing page is. Just because you have a lot of traffic, doesn’t mean it is the quality traffic, and you may need to refine your campaign copy. 4. Duration This is a simple metric to measure. In general, longer visit time indicates that your website is full of engaging content. While it might not directly drive conversion, but you have more chances to convert visitors when they stay for longer. Six months before Penguin 4.0 has revolutionized the thought of SEO as well as Digital Marketing world. It is now much more flexible than previous versions of Penguin. Previously if any site was intended in manipulative link building, then entire sites have to be suppressed. Regardless of the possibility that a site did a careful connection cleanup, the concealment would stay exhibit until Google re-ran the Penguin calculation and perceived your cleanup endeavours. At that time disavow tool was indispensable for getting relief for those Penguin affected sites. But now instead of causing a degradation of entire websites when Penguin 4.0 identifies spam, they’ll simply devalue that spam so that site’s rankings cannot be affected.
So now in this Penguin 4.0 era, questions should be arisen that disavow tool is still needed or not? But for some reasons it is still suggested; these are:
If your business builds on Google organic rankings conductive to succeed, then it is quite unnatural to trust in this algorithm’s ability to ignore all these kinds of unnatural links and not let them affect the website. As we know that blogs are one of the many platforms that benefit from Search Engine optimization. Blogging is considered as the effective way to boost ranking for your website. Not only because blog attract more organic traffic, but it also helps you to earn better skills and knowledge.
A blog is generally an excellent content platform and SEO tactic that allows your websites to promote brand, attract traffic, and gain reputation. When you update a blog on regular basis, you have an excellent way to interact with visitors directly. This will keep visitors on the page, boosting engagement and therefore ranking. Blog publishing is highly suggested to promote business in such ways you never thought possible. Below is a basic list of cause of blogging why a blog can be beneficial for SEO result and for improving your website traffic? Helps to Drive More Traffic! You can attract more people to your website, through blogging as you can create another point of interaction with your brand. It helps to generate brand awareness and guide to repeat visits. Enhance Internal Linking Blogs that are posted with product or service associated information can have deep link anchor text to product information or purchase pages within the web site. This is very useful for ranking on long tail phrases and optimizes your website for search. Without blogging it is really much harder to an effective internal linking strategy. Internal linking assists you to improve website navigation, initiate hierarchy and spread link juice. Fresh Content Fresh Content is one of the primary factors that help your website to rank well on major search engines. Always try to keep publish informative & updated content for audience. By engaging your audience continuously; you will develop a long-term loyalty, which is converted in returning traffic that’s much valuable to your website. More Content, More Keywords Keywords is stills important for ranking as blog publishing sites allows you to optimize your blog post with your suitable keywords that makes your website easily searchable and attract visitor to your site. You Can Answer Direct to Your Customers’ Questions It rarely finds to have opportunity to direct solve the concern of potential customers. It is a great way to get insight into your customer and gain a better understanding. Comments and trackback features encourage interaction. It gives you a chance to promote your business. Improve Your Social Media Efforts It’s easier with blogging to be active on social media and engage more with your followers. The more you engage with your followers, it helps to build quick relationship and interaction with brand. Here are some ways you need to use social media to improve your SEO Blogging through social media assist you to increase your visibility online, increase awareness that sounds pretty much valuable for online reputation. Now you can start creating useful content on regular basis, to make your SEO service effective to come in existence as it really works for your business. Toronto SEO Company, iMediaDesigns has experts in digital marketing that helps brand to create unique identity and successful marketing campaigns. Whenever you create a new website or blog for your business, you have to wait for the Googlebot to crawl your website and add your newest content to the Google index and make it searchable that people can easily find it. So the main question is: how you can make a Googlebot to crawl your website as quickly as possible? Below are some methods to index your content sooner rather than later. a) Create a Sitemap Sitemap makes navigation easier to your site for users as well as for search engine, it also offers the opportunity to inform search engine immediately about the changes of your site. So make sure that your website has sitemap and submitted to Google, Bing, Yahoo, Ask and other popular search engines. There are two methods to create sitemap.
b) Submit Website URL to Search Engines Submission Sites There are many search engine submission sites you can find online where you can easily submit your website within few minutes. These site help in visibility of your website on top search engines like Google, Bing, Yahoo search and Dmoz. c) Share Your New Website Page Link If you have added a new page to your website or introducing a new website, you can share its status in social networks. Use Pinterest to pin a website’s new image and YouTube to publish a video introducing your new website include website link in its description page. d) Social Bookmarking This is one of the effective method, using quality social bookmarking sites your website somehow get indexed within few hours, you can start with Delicious, Google Plus, Stumble Upon for faster indexing of your content. e) Ping Services Ping sites allow you to notify search engines of your existence, there are many ping sites you can search online but some of them are best like Pingometic, Pingler etc. How your blog indexed faster f) Setup Your RSS with Feedburner Sign up into your Google account and submit your feed with Feedburner by copying your blog’s URL or RSS feed URL into the “Burn a feed” field. g) Submit to Blog Directories Submitting your blog used to be an effective way to build quality links. There is a huge collection of top rank blog submission directories that are good enough to build more incoming link. This strategy should work with all websites. The most important thing to do is to make sure that your content is relevant and up to date, and have a number of high-quality sites linked to your pages. About the Author Toronto SEO Company | iMediadesign is a reputed digital marketing agency that offers cost effective custom app development, web design and Development, SEO service in Toronto. When it comes to writing the content, there are basically two ways of presenting it i.e. blogs and articles. However the contents that we write have a lot of similarities and differences. There are lot of confusion out there about writing a blog posts and articles. Some people use terms interchangeably, Are they really same thing? Here we are going to point out lots of minute differences which need to be considered to make them differ from each other. Difference between Article & Blog Blogs are helpful for immediate fulfillment of associate degree urge to communicate to audience, whereas Articles provide you the opportunity to target readers looking for more complete and detailed information.
In the end the messages may be similar, but the execution and tone will be different. Both the terms are very well considered by the search engines that is much to attract targeted Google traffic. It depends on the definition of the person decide to distinguish between articles and blogs or use the terms synonymously. Share your definition for the terms to ensure that article & Blog really differ. Toronto SEO Service | iMediadesign is a reputed digital marketing agency that helps brand create unique identity through striking website design, web development and successful marketing campaigns. As we know that the majority of blogs aren’t a success. While that truth is difficult to digest and depressing, don’t let it discourage you from establishing a content strategy. Anyone can launch and maintain a great business blog, provided they have sufficient dedication and direction toward it. According to a survey, one of the worst thing you can do with your blog is to start publishing without knowing exactly what you’re doing. The technical aspect of blogging is certainly important for the success of your business as the basic of any blogging strategy should come from a fundamental understanding of your brand, how you fit into your industry, and what you’re really going to accomplish.
Here are some components to consider which will help you in blogging:
iMediaDesigns | Toronto SEO Service is a full service web design agency comprised of web developers, website designers, and content creators specializing in a wide range of services. Before we go to deep into, first it’s important to know “What is URL?” After that it’s easy to define what a SEO Friendly URL is. What is a URL? URL is basically the abbreviation of Uniform Resource Locator. It is a human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website. SEO Friendly URL SEO Friendly URLs contain keywords that explain the article, and they’re easy to read by both humans and search engines. They also improve your chances to rank higher in search engines.SEO friendly URL differs as per the type of website. A Poor URL structure is a numerous SEO issue, one that can reduce rankings, keep pages out of the search engine indexes, also effect Google traffic and ranking authority from other pages or even the entire websites. In this blog, we are going to discuss on how a perfect SEO-friendly and user-friendly URL should be structured. Don’t Worry About Stop Words Avoid use of stop words like ‘a’, ‘of’, ‘the’ etc in URL. In 99% of the cases, these words add nothing of value to your URL structure & they can often make a URL unreasonably longer. Make URL Short and Simple The lengthy URL is not the primarily factor that is focused by Google. But it does not mean that shorter URLs are not considered or not preferable; keep in mind to use a logical structure in your URLs. We do recommend keeping your URLs as short as possible. Avoid Use of Underscore Don’t use underscores, as these connect the words and make them into one. Dashes are preferred. Try to Place Keywords in URL If you wants to optimize a blog post for a certain keyword, you should include that main keyword in its URL. Having your main keyword in the URL of the blog post has various benefits, but including the keyword it doesn’t seem unnatural or forced stuffed there. Make Your URLs More Searchable and Readable A searchable and readable URL is not only considering by Google, it also valued for reader too. Keep the reader in mind when setting up your URL structure. A more readable URL structure can significantly increases the engagement rate it gets from search-engine users. Practice to Match the URL to Title It is considered more beneficial if Title and URL are delivered same information about blog post for both readers and search engine. As you can see, there are no magic rules here. Most of the ground tips are focused on creating the most user-friendly and readable URL for your web pages or blog post. Apart from that, including the main keyword and then matching it with the title and content of the post are other important factors that you must focus on. SEO Service Toronto | iMediaDesign is a reputed IT service agency , that offers cost effective digital marketing, custom app development and web development service in Toronto. There are several methods for making your website easier to read on the web – by using lots of paragraph breaks, catchy headings & sub-headings etc. – but one of the key techniques to make your website more eyes catching for users as well as for Search Engine, by using lots of fully optimized images. Image optimization is one of the most important components that works for ranking. The best thing about images is that they can really bring and attract organic traffic via search engine image results. If you are really serious about improving the traffic for your website, you must learn how to optimize your images to attract some of this traffic. Because using some simple steps your optimized images will help a website rank for local searches, and sometimes the images themselves can make a space in the SERPs! In this blog we will discuss on the top ways by which you can optimize your images for search engines:
Google can’t ‘see’ your images, but it can ‘read’ them and what it reads is what you write in the alt-attribute.
Here we have almost cover the basic tips that will help you to optimize your image file for SEO strategy. If you haven’t considered optimizing image files for your website yet, especially if you’ve got a big website with lots of images then it’s the great time to start. Toronto SEO Company | iMediadesigns is a reputed digital marketing agency, that offers cost effective custom application development ,web design and web development service in Toronto. |
AuthoriMediadesigns is reputed digital marketing agency ,that offers cost SEO service in toronto.Our expert SEO team has the complex understanding, experience and resources to customize a comprehensive SEO campaign for your website that empower you to prevail over your competitors, attract more visitors and convert them. Get connect now for best result TORONTO SEO SERVICE Categories
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